What is SPF?

Most people do not know how the Sun Protection Factor (SPF) really works. Some even think that the SPF number are the amount of minutes you can be exposed to the sun without having to re-apply sun block. For example, an SPF 80 Sunblock would be mistaken as 80 minutes in the sun without re-applying, but in reality it works like this: take the amount of time it takes you to burn and multiply it by the SPF number of your product, for example: it takes me about 10 minutes to start getting a sun burn, therefore, I multiply the SPF number of my product, SPF 25 x10 mins and the result is the amount of minutes I can stay in the sun with Naked Sunblock before re-applying, which is 250 Mins (4 hours). Of course it all depends on how much you apply on yourself too.
That's why we recommend applying every 1- 2 hours, to make sure you are applying sunblock and protecting your skin. We chose to use zinc-oxide (non-nano) in our sunblock so you can see how much and where you are applying it at, plus it gives you and your family a full broad spectrum of protection.
Here is a chart of the percentage amount of protection each SPF really provides:

A higher SPF than 50 doesn't really necessarily mean better protection from the sun, because they require higher concentrations of sun-filtering chemicals than low-SPF sunscreens, plus it's more expensive and potentially more toxic.

What's toxic about shelf-bought sunscreens?

Sunscreen’s active ingredient comes in the form of chemical and mineral filters. It’s the chemical sunscreens that are causing need for concern.

According to the EWG,

[chemical sunscreens] include a combination of three to six of these active ingredients: oxybenzone, avobenzone, octisalate, octocrylene, homosalate and octinoxate. The most problematic of the sunscreen chemicals used in the U.S. is oxybenzone, found in 80 percent of chemical sunscreens. EWG recommends that consumers avoid oxybenzone because it can penetrate the skin, cause allergic skin reactions and may disrupt hormones.

Most of us trust what's on the market, we think "they" have our best interest, but sadly they don't! If they did, they would NOT be allowing these toxic chemicals to be put in the sunscreens our children are using!

Have a question or two? Contact me here and I will get back to you as soon as possible!